STEFANEL is famous Italian fashion brand. We have created an e-commerce solution for their Czech franchise.

MY ROLE

User Experience
Webdesign

Digital product strategy

AGENCY

Pixelfield

PROBLEM

We have faced a very difficult and unusual task — client wanted us to create an e-commerce platform, but the franchise contract forbidden to sell the products outside the brick and mortar boutique or ship them to customer.

SOLUTION

After consulting the project with lawyers, we almost step off, then this idea came to our minds... If contract forbid client to ship the product to customers, why don't we try to get customers to pickup their orders?

In the end, we've created the online "catalog" where customers can build their own wishlists and let the STEFANEL Chodov staff to do the shopping for them — they just have to pick up their goods. 

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