Distrupting the
Czech tailoring market.

JANEK is a Czech republic based manufacturer of beautiful and high quality made-to-measure shirts and suits.

My role →

Art Direction
Graphic Design
Webdesign
E-commerce

Client →

JANEK spol. s r.o.

Table of contents →

01 — Season s/s 2015
02 — Season f/w 2014
03 — Lookbook s/s 2014
04 — Website / e-commerce

Problem →

Althought JANEK is recognized world-wide as a high quality shirt European manufacturer, the sales in Czech republic (the place of the brand origins and also where factory is located) aren't reflecting this position.

Solution →

Our cooperation started in 2014. Due to non-existant marketing we had to start from the bottom, setting up the marketing and brand strategy and reaching the united look within all media. In order to strenghten the brand renown, JANEK started to regularly present their products as an half-yearly released collections — which is quite unusual in made-to-measure business, but JANEK sees himself not only as a supplier, but also as a sort of „trend setter“, personal stylist and partner to his customer. 

Since 2014, I have cooperated as an art director during the photoshoots, created the e-commerce solution, designed the online presentation of the collection, as well as printed catalogues and other supporting visual elements.

In 2015, I took the role of a brand manager.

CREATIVE CONCEPT / COPY / ART DIRECTION

01 — Season s/s 2015

jaro_test_2jaro_test_2
bezkonfekce_firsteverbezkonfekce_firstever
metro-Kristian_1metro-Kristian_1
metro-vaclav_2metro-vaclav_2

Art Direction:
Dominik Bura

Photography:
Jakub Koutný

Video:
Pavel Borovička
Jan Grepl

Music:
Miroslav Šulák (Fred Madison)

ss2015_web1ss2015_web1

ART DIRECTION / PRINT DESIGN

02 — Season f/w 2014

katalog0katalog0
katalog1katalog1
katalog2katalog2

PRINT DESIGN

03 — Lookbook s/s 2014

katalogB5katalogB5
katalogB3katalogB3
katalogB4katalogB4

WEBDESIGN

04 — Website / e-commerce

janek_web1janek_web1
janek_web2janek_web2
janek_colorjanek_color

Huge thanks to Mr. Alois Holiš, Mr. Jakub Koutný & whole JANEK team for the wonderful years we've spent working together.

pitti-selfiepitti-selfie

Me, Mr. Holiš & Mr. Koutný at Pitti Uomo fair.