JANEK is a Czech republic based manufacturer of beautiful and high quality made-to-measure shirts and suits.
Althought JANEK is recognized world-wide as a high quality shirt European manufacturer, the sales in Czech republic (the place of the brand origins and also where factory is located) aren't reflecting this position.
Our cooperation started in 2014. Due to non-existant marketing we had to start from the bottom, setting up the marketing and brand strategy and reaching the united look within all media. In order to strenghten the brand renown, JANEK started to regularly present their products as an half-yearly released collections — which is quite unusual in made-to-measure business, but JANEK sees himself not only as a supplier, but also as a sort of „trend setter“, personal stylist and partner to his customer.
Since 2014, I have cooperated as an art director during the photoshoots, created the e-commerce solution, designed the online presentation of the collection, as well as printed catalogues and other supporting visual elements.
CREATIVE CONCEPT / COPY / ART DIRECTION
01 — Season s/s 2015
ART DIRECTION / PRINT DESIGN
02 — Season f/w 2014
03 — Lookbook s/s 2014
04 — Website / e-commerce
Huge thanks to Mr. Alois Holiš, Mr. Jakub Koutný & whole JANEK team for the wonderful years we've spent working together.
Me, Mr. Holiš & Mr. Koutný at Pitti Uomo fair.