Distrupting the
Czech tailoring market.

#onlymeasured is a long-term brand strategy & multimedia campaign for JANEK made-to-measure. As a former Brand Manager of JANEK, I've co-created and supervised whole thing.

My role →

Art Direction
Brand Strategy
Content Strategy
Content Creation
Marketing Strategy
Public Relations + Media Planning
User Experience
Webdesign

Client →

JANEK spol. s r.o.

Problem & Solution →

Being an in-house one man marketing army for a fashion manufacturer and brand was a huge challenge and life changer for me. Marketing and Public Relations of the company being my main responsibility, I was also dealing with Sales & Retail Strategy with 3 stores across the country and e-store and with Creative Direction — I worked for three seasons* as an Art Director, shaping the creative face of the company with photographer, Mr. Jakub Koutný and also helped to buy fabrics and develop new products with the owner, Mr. Alois Holiš.

*First two seasons →

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Campaign & photoshoot →

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Lookbook →

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Website →

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Advertising & media →

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Snímek obrazovky 2016-04-01 v 18.28.45Snímek obrazovky 2016-04-01 v 18.28.45